The honest guide
to AI tools.

Anthropic's AI assistant. Exceptionally good at long documents, nuanced writing, and reasoning through complex problems. Has a longer memory than most — it can hold a whole novel in one conversation.

The one that started the mainstream AI boom. Huge ecosystem of plugins and custom GPTs. Great for everyday tasks, broad knowledge, and when you need something fast.

Google's AI assistant. Deep integration with Google Workspace (Docs, Gmail, Drive). Best option if you live in Google's ecosystem. Also great at multimodal tasks — images, audio, video.

Microsoft's AI, built on OpenAI models and embedded everywhere in Windows and Office 365. If you use Word, Excel, or Outlook at work, Copilot may already be available to you.

AI built directly into Notion. Summarises your notes, drafts documents, answers questions about your own workspace content. No copy-pasting between apps.

Purpose-built for marketing content. Blog posts, ad copy, social content, email campaigns. Has templates, brand voice settings, and team workflows baked in.

The gold standard for AI image generation. Creates stunning, artistic images from text descriptions. Used by designers, marketers, and artists worldwide.

OpenAI's image generator, built into ChatGPT Plus. Describe an image in natural language and get a result. Great for quick visuals when you're already in ChatGPT.

Adobe's AI image tool, built into Photoshop and Illustrator. Trained on licensed images so it's safe for commercial use. Generative fill lets you extend or edit photos.

AI video generation and editing. Generate short video clips from text or images, remove backgrounds, and apply visual effects. Used by filmmakers and content creators.

AI features built into Canva — the popular design tool. Generate images, write copy, and use Magic Design to create full layouts from a brief. No design skills needed.

Transcribes your meetings in real-time. Joins Zoom, Teams, and Google Meet automatically. Generates meeting summaries and action items so you never have to take notes again.

Create presentations, documents, and websites from a text prompt. Gamma handles layout, design, and structure automatically. Far faster than building slides from scratch.

An email client with AI built in. Summarises long email threads, drafts replies based on your writing style, and helps you get to inbox zero faster.

Upload your documents, research, or notes and then chat with them. Ask questions, get summaries, and find connections across all your uploaded sources. Completely free.

AI calendar assistant that automatically schedules tasks, meetings, and habits around your existing commitments. Protects your focus time and finds the best meeting slots.

A code editor with AI built into every keystroke. Understands your entire codebase, not just the file you're working in. Write, edit, and debug code by describing what you want.

The original AI coding assistant, built into VS Code and other editors. Suggests code as you type, explains code, and writes tests. Used by millions of developers.

Build full web apps just by describing them. Bolt writes the code, runs it in the browser, and lets you iterate with follow-up prompts. No coding experience required.

An online coding environment with AI assistant built in. Write and run code directly in the browser across 50+ languages. Great for learning, prototyping, and small projects.

Text-to-speech that sounds genuinely human. Clone your own voice, create voiceovers for videos, and generate audio content in 30+ languages. Used by content creators and businesses.

Generate complete songs — lyrics, vocals, instruments — from a text prompt. Describe the genre, mood, and theme and get a 2-minute track in seconds.

OpenAI's speech-to-text model. Extremely accurate transcription in 57 languages. Free and open source — you can run it yourself or use it through various apps.

Edit audio and video by editing text. Transcribes your recording, then you delete words in the transcript to cut them from the video. Remove filler words in one click.

AI-powered search that gives you answers with sources, not just links. Ask a question, get a concise answer with citations you can verify. Real-time web access included.

AI-enhanced search engine with multiple modes: chat, research, and coding. Searches the web in real-time and synthesises answers. Also has custom AI modes for different tasks.

AI research assistant for academic papers. Upload papers or search academic databases, then extract key findings, compare studies, and identify research gaps automatically.